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About Elizabeth Arden
Elizabeth Arden was known for her copious innovative ideas; for example, at a time when the only acceptable place to wear makeup was on the stage, she recognized American women's desire to breakout of that post-Victorian era mold. She brought rouge and tinted powder back from Paris, introduced the concept of eye makeup, and offered the very first "makeovers" in her salon. She not only was the first person to create foundations that precisely matched skintone, she also had a gifted sense of color, pioneering the idea of the "Total Look"- coordinated eye, lip, cheek, and nail colors. She helped make cosmetics use socially acceptable, and secured makeup in its place as the ultimate fashion accessory for the social elite.
Since her earliest days as a nurse-in-training, Ms. Arden dreamed of creating skin care products that actually benefited, not masked, the skin. She was the first champion of Total Beauty - beauty that starts with healthy, beautiful skin, as well as anti-aging skin care. She strongly believed that, "there is no reason for a woman to lose even one iota of her beauty." She preached the gospel of skin cleansing, toning and nourishment, and developed cleansing creams and skin lotions that became the basis of her first skin treatment line. Over time, her product portfolio expanded as she drew from both technical developments and practical needs around her. Among her more unusual products, Eight Hour Cream was originally developed for her award-winning Thoroughbred racehorses. When she found that it also helped her grooms' hands after application, she refined it for her customers' use as well.
By 1920, over a hundred products were spelling out the Elizabeth Arden name in almost 600 permutations - more products than any other company in the world. By the 1930's, it was said that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola, and Elizabeth Arden.
Over time, Elizabeth Arden continued her untiring trend of innovation and invention. As World War II began, she recognized the changing needs of American women as they entered the workforce in masses. As the war progressed, she showed them how to apply makeup and dress appropriately for careers outside the home. To support women in the armed forces, she even created a red lipstick, Montezuma Red, to precisely match the red trim on their uniforms.
Through it all, she had an unfailing commitment to quality and excellence, never introducing any products until she was perfectly satisfied with everything - from ingredients to packaging. Elizabeth Arden Mediterranean is available at Perfume.com
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